Banesco USA Unveils Refreshed Brand Identity to Reflect Growth, Continued Financial Strength and Innovation

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Banesco USA Unveils Refreshed Brand Identity to Reflect Growth, Continued Financial Strength and Innovation

San Juan, Puerto Rico — October 7th, 2026— Banesco USA today announced the launch of a comprehensive rebranding initiative that introduces a refreshed corporate identity. The transformation represents a significant milestone in the bank’s evolution and reflects its continued expansion, strong financial performance, and vision for the future of banking.

     The refreshed brand identity is implemented across all Banesco International network of banks, its banking centers, digital platforms, and client interaction channels in every country where the Banesco brand operates.

     The rebranding comes at a time of sustained momentum for Banesco USA, following another year of outstanding financial results marked by continued growth in assets, deposits, loan portfolios, and profitability. These achievements reinforce the bank’s solid capital position and demonstrate the effectiveness of its long-term strategy focused on sustainable growth, operational excellence, and client-centric innovation.

     “Our refreshed brand reflects who we are today and, more importantly, where we are headed. This year we celebrate our 20th anniversary, and with this new brand identity, we walk into the future as an organization,” said Calixto (Cali) García-Vélez, President and Chief Executive Officer of Banesco USA. “Over the years, we have grown into a stronger, more diversified financial institution as the commercial bank of choice for business owners and entrepreneurs in the markets we serve. This new identity captures our ambition to continue expanding while remaining true to the values that have earned the trust of our clients for decades.”

     The refreshed brand introduces a modern visual identity designed to convey energy, connectivity and evolution. It also reflects the institution’s commitment to providing seamless banking experiences across physical and digital channels while strengthening its position as a leading financial partner.

     The rebranding marks the beginning of a new chapter for Banesco USA as it continues executing its strategic vision of becoming the preferred financial partner of businesses and professionals throughout the United States and Puerto Rico.

     “Our transformation extends beyond a new visual identity,” added Maritza Abadía, President Banesco USA in Puerto Rico. “It represents our commitment to creating a consistent brand across every market we serve, while maintaining a strong stance in our values and brand essence. We are building a stronger, more connected institution prepared to meet the changing needs of our clients.”

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About Banesco USA

Banesco USA, founded in 2006 and headquartered in Miami, is an independent Florida state-chartered bank with $5.5 billion assets as of December 31, 2025, and operates six banking centers across South Florida and Puerto Rico. Following a recent acquisition, Banesco USA has significantly enhanced its capabilities. The bank now features an expanded SBA lending platform with a presence in the Greater Tampa Bay region, boosting its capacity to offer specialized SBA loans nationwide. Banesco USA continues to proudly serve its core clients—the commercial real estate sector and small to middle-market businesses—supported by Loan and Deposit Production Offices in Palm Beach and Broward counties. The bank services domestic and international clients and operating companies with a suite of products and services delivered with personalized attention to support their financial journeys. For more information, please visit banescousa.com.