Banesco USA Successfully Hosts Author Adam Greenfader and his New Book “Why Puerto Rico Now: A Masterplan For Resurgence, Resiliency, and Long-Term Economic Growth”

Greenfader was joined by the President and CEO of the Miami-Dade Beacon Council at Banesco USA’s new headquarters for a discussion on opportunities in finance, real estate, fintech, and other related subjects.

Miami, Florida – June 16, 2023 – Banesco USA, a leading community bank with a presence across South Florida and Puerto Rico, announces the successful hosting of author Adam Greenfader, a business and real estate leader, for a captivating discussion on his newly released book, “Why Puerto Rico Now: A Masterplan For Resurgence, Resiliency, and Long-Term Economic Growth.” The book unveiling reception took place at the new Banesco USA Headquarters in Doral, Florida on Thursday, June 15, 2023, at 5:30 pm.

Greenfader’s book release resonated with the audience as it draws inspiration from his personal experience of enduring climate-related tragedies. The timing of the book launch, coinciding with the five-year anniversary of Hurricanes Irma and Maria, the most devastating climate disasters in Puerto Rico’s modern history, added significant relevance and importance to the discussion. In “Why Puerto Rico Now,” Greenfader passionately emphasizes the urgent need for innovative approaches to rebuild Puerto Rico and establish a sustainable economic model that will benefit future generations. With his extensive experience of 25 years participating in investments of over $1 billion in residential, hospitality, and commercial developments on the island, Greenfader emerged as a devoted advocate for Puerto Rico. His efforts in organizing investment events, online seminars, and promotional publications received praise and support.

“Why Puerto Rico Now” received enthusiastic reception from the audience, which included top industry professionals in finance, construction, real estate, law, and hospitality industry. The highly anticipated conversation between Adam Greenfader and Rodrick Miller, the President and CEO of the Miami-Dade Beacon Council, was an immense success. The discussion explored various captivating topics, including business opportunities in finance, real estate, fintech, and other related subjects. Attendees were treated to valuable insights, expert perspectives, and thought-provoking discussions, empowering them with the knowledge to navigate the island’s evolving landscape with confidence.

Banesco’s unwavering commitment to fostering collaboration, innovation, and the exchange of ideas was prominently displayed through the resounding success of this event. The evening’s program served as a platform for diverse perspectives, expert insights, and forward-thinking solutions in support of the long-term economic growth of Puerto Rico and its people.

From providing credit solutions to local entrepreneurs and businesses, to serving international clients across South Florida and Puerto Rico, Banesco is focused on serving the sectors and industries fueling the local economy and having a positive economic impact in the communities by fostering personalized relationships with clients through its people, products, and services.

About Banesco USA:
Founded in 2006 and based in Miami, Banesco USA is an independent Florida state-chartered bank with $3.54 billion in assets as of March 31, 2023, and six locations between South Florida and Puerto Rico. Banesco USA is proud to serve the commercial real estate sector, small and middle-market businesses, as well as professionals who work in the community. The bank services both domestic and international clients as well as operating companies with a suite of products and services delivered with personalized attention to support their financial journeys.
For more information, visit

About the Author:
Adam Greenfader is a respected business leader, speaker, and forward-looking thinker. As the chairman of AG&T, a real estate development and advisory firm based in Miami, Florida, he specializes in residential, hospitality, and island projects. Adam, along with his wife, lived in San Juan for 25 years, where they raised their two children. Passionate about the intersection of blockchain and real estate, sustainable development, and resilient communities, Adam Greenfader has long been associated with the Puerto Rico Builders Association and currently chairs the Urban Land Institute’s Caribbean committee in Southeast Florida.

For more information about the book “Why Puerto Rico Now,” please visit The book is available at amazon in paperback as well as in audio format, narrated by the author himself.

Media Contact:
Amanda Staerker
Media Relations
Miami, FL 33180



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